Leveraging Design to Unlock Value

2 min watch

Key Takeaways

  • The user experience and design layer of products and services has become increasingly important for consumers, and companies that prioritize it often create more value.

  • Great products or services in spaces such as financial services and healthcare can significantly impact business outcomes.

  • A well-designed user experience can often justify a higher price point for a product or service, as demonstrated by the premium people are willing to pay for Apple's iPad.

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